What is SEO?

SEO stands for “Search Engine Optimizer“. SEO is simply an art of driving targeted website traffic to your website from search engines. It is basically the practice of increasing the quantity. Also quality of traffic to your website through organic search engine results.

Research has shown that websites on the first page of Google have received 95% of traffic. Studies show that results appear higher up the page receive an increased click-through rate (CTR). It increases also more traffic than other websites.

Why SEO Is So Much Demanding?

Over the year SEO has become an integral part of Content and Digital Marketing. As the demand for SEO experts is growing every year, it has become important for them to sound knowledge of it. And they also have to master some key areas of internet and also must know how to use them.
Like any other aspect of knowledge, to become expert in SEO, it takes dedication as well as time. Which actually include the marketing, technicalities, and also content optimization

There are many reasons why SEO is so much demanding. For examples-

1. SEO IS AN INVESTMENT YOU WILL NEVER REGRET.

SEO is something like an investment with high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates. This will help your website to you rank only on page #2 on Google. If your website is displaying on #3 page it will a massive return on your modest investment into SEO

2. SEO IS IMPORTANT PART OF MARKETING MIX.

There is no doubt that SEO is the master of all prospect in the market. But SEO is not only one that can help you to reach your highest marketing potential. There are many things that complete SEO, like Social Media, branding and other marketing strategies.

3. SEO IS NEVER TOO COSTLY.

There are many SEO companies that offers SEO services. In several companies, there are often tempted to pick the least expensive pitch. But everyone always chooses to pick one with most expensive one. Reason is still not digested by many of us. But, it is what it is.

If one company is offering twice as rest one, then there always should be the deeper observation of the reasons. There are many companies that will help you to reach your financial goals in half the time than there prices. So are they still expensive and really worth all that?

Well, it is the SEO pre-analysis will work. Just imagine, if the study proves that your market is big enough to drive enough volume. And, also the competition is weak enough for you to fight and win, and your experience with SEO consultants. Another point is SEO firms over time shows that how much amount of traffic you are getting from their efforts. And all this is enough to satisfy all of your need.

So after all this there is no doubt that asking why SEO is expensive.

4. WELL KNOWN LONG-TERMED STRATEGY.

There is no doubt that SEO cant provides you a very quick result. It has provided advantages to many companies who were looking for short but huge results. And that’s exactly the primary appeal of SEO to certain types of business owners. And it has its own serious advantages also. The only reason it is better than other marketing strategy is that it provides Long-Term results.

Their are other marketing methods like, PPC and many more that provide results but are also expensive also. And the advantage is that if done correctly it will be long lasting. With proper SEO analysis up front, you can stay on the front page of search results.

And if by chance, you stop your SEO work, your website can still rank high. Based on your chosen keywords, though you’re better off continuing with the services of an SEO consultant.

And There Are Many, Many, Many Reason Why SEO Is So Much Demanding.

Salary Of SEO Experts.

There is no arguing on the fact that SEO has been the hot topic of Marketing And Content strategy. As millions of peoples are using Social Media every day, therefore, the demand for SEO experts is also increasing. And with increasing demand, the salary of the SEO specialist will also increase. But like others, the range of salary will depend on your skills and experience level.

Citing an average salary would be difficult because salaries vary depending on where an individual lives. Therefore there are different levels-

1. Entry Level Salary

For those who are freshers in this field or have almost 3 year experience. For them the salary will be around $48,250 to $61,000 per year. Where they will work with other SEO content developers of websites. Evaluating the analytics of those online efforts is also one of an important task in this position.

2. Middle Level Salary

If someone has experience of more than 3 years, then the estimated salary they will have could be  $67,750 to $91,000 per year. Now at this level, they can work individually or with the team by leading them. Understanding Web Architecture, Content Management, etc are some of the responsibility that the SEO expert should be looked after.

3. SEO Specialization.

After a while, selecting one or two areas of SEO, and becoming an expert in those areas will increase one’s salary. There are many SEO opening to consider such as e-Commerce, blogs, website development, and social media. Each area has its own set of rules and pays range according to experience. And after all this, the range of salary will be $41,000 to $108,000 per year


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